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Do We Heart New York’s New Logo?
A word of advice: Don’t mess with New Yorkers’ hearts. Change the iconic “I Heart NY” logo? Fuggedaboutit! A loud Bronx cheer could be heard in all five boroughs as soon as this new “We Heart NYC”...
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Brand X
Is rebranding Twitter as X a marketing mistake or might it be very intentional? Is Musk marketing his brand X to his target audience the anti-woke, anti-cancel culture, stars and bars crowd? On the...
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The Shame of My Off Brand Barbies
If 2023 was the year of Barbie, inspiring grown women to dust off their old Barbie dolls in a pink wave of nostalgia – it took until now for the phenomenon to finally free me to confess a long-held...
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