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The Great American Slip Up

Vintage Illustration 1951 Americans seem to love the opportunity to embarrass themselves…almost as much as we love to watch ‘em. And if there is money involved so much the better. Between the internet...

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You’ve Come a Long Way Peggy Olson

Mad Men’s Peggy Olson Big Time Career Girl (R) Vintage DC Comics“This is the big chance I’ve been waiting for! I mustn’t fail this time! Not love or anything else is going to keep me from success!” We...

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Then and Now: Mad Men World of 1969

Photo by Michael Varish/AMC As Mad Men finishes its bumpy ride through the tumultuous decade of the 1960s it makes an anything but a soft landing in 1969, splashing down in laid back do your own thing...

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Mexican Mid-Century Style

  “Reach for Your Sombrero…and go to your grocers pronto for this gay and colorful treat “Manana just isn’t soon enough. Surprise your family with this corn with the Latin touch tonight.” Vintage Green...

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Like Mother, Like Daughter

  Vintage ad Reynolds Wrap 1954 Mid century mothers and daughters were clearly tied together not only by their apron strings but the same set of cultural expectations.  Not only did they share darling...

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Selling the Nuclear Family

Has the selling of the 1950’s nuclear family finally reached it’s expiration date? In a consumer culture of unlimited choices, Madison Avenue has long sold only one brand of the American family…and it...

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The Most Sexist Ad Ever

When it comes to misogyny in advertising,  1947′s Pitney Bowes Postage Meter ad easily ranks in the top ten. And that’s saying a lot in a culture that was prolific in sexist advertising. In the ad we...

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A Girl and Her Girdle Pt II

“The Story Begins in the Middle” Vintage 1955 ad Warner’s I figured out very early on that every female had a figure flaw. But luckily when it came to figure problems a slew of manufacturers had it all...

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Back to School Shoes

Back to School. Vintage ad Sears Back to School Clothes 1957 It was the day before Labor Day 1957 and the countdown had begun for the end of summer and the new school term. From Long Island to Little...

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Envy and the American Dream

Screen Envy Happy days are here again… the new iPhone is out! An uncharacteristic hush descended on my local Starbucks today as a wave of envy swept through the coffee-house. As if in unison, covetous...

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What Women Want

Vintage Advertisement Hoover Vacuum Cleaner 1953 Happy days are here again… sexism is not in jeopardy! Once upon a time when patriarchy ruled, the American housewife was perceived as the most envied...

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Pabst Blue Ribbon Beer for Hipsters and Hi Society

A typewriter and Pabst Blue Ribbon Beer- the choice of retro secretaries and ironic bearded Brooklyn hipsters. Vintage ad 1945 Pabst Blue Ribbon Beer Who would have guessed Pabst Blue Ribbon that...

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Is it an Offense to Offend?

In a time of heightened sensitivity over stereotypes, years of ethnic and racial labeling have fortunately largely been erased from advertising. Vintage White Rock Beverage Ad 1946 Being offended...

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Keeping Hubby Happy the Heinz Way

Man Pleasin’ Meals – The Shortest Route to Your Man’s Heart-Heinz Ketchup 1940 ad With Valentines day fast approaching, the media is running  rampant with  romance tips.   Forget everything else you’ve...

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The Oscar for the Best Vintage Celebrity Endorsement

And the Oscar for the most celebrity endorsements goes to…Chesterfield Cigarettes. Tobacco companies paid Hollywood Oscar contenders of the 1940’s and 50’s millions of dollars in today’s money to...

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How the Mad Men of Madison Avenue Got Rosie the Riveter to Man Up

Advertisers sang Rosies praise, proudly applauding the “resourcefulness and ingenuity of American Women.” Once upon a time, women workers were not only highly sought after they were lavished with...

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The Mad Men of Madison Avenue Get Real

Like many parents in 1970, the gulf between Mad Men’s rebellious Sally Draper and her uptight and out of touch parents has grown as wide as the Grand Canyon, that great natural chasm  that Sally might...

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Male Turf

The sexist suburban landscape. With names like Dandy Boy, The Lawn Boy and Lazy Boy, lawn mowing was clearly male turf. Vintage Illustrations (L) Saturday Evening Post Cover 1955 illustration: Dick...

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I’d Like to Buy the World a Coke

The debate about Mad Men’s ending may continue for years, but no one can debate the fact that Coca Cola has succeeded in getting the world to buy a Coke. With the final image of Don Draper meditating...

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Metrecal For Lunch Bunch

This once enviably svelte housewife now found herself among the masses of women who realized they needed to whittle their waists. For decades, Memorial Day has long been a solemn occasion. Besides...

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